Meet Deborah Umeizudike, AKA Debby Roar, the makeup & beauty enthusiast who was unhappy with the overpriced and substandard products, as well as insufficient beauty knowledge, that flooded the Nigerian beauty industry.

As someone who was passionate about the industry, she decided to create a safe space for other beauty lovers like herself, and thus, Roar Beauty Store came to life.

For her, it’s more than just selling cosmetics; it’s about connecting with her community and creating solutions, tailored to meet each of their beauty needs.